Don served as the Public Relations Director for the University of Oklahoma Medical School at Tulsa, where he worked directly with the University president to implement public relation strategies and to aid in the generation of revenue from medical graduates who owned medical practices of their own. Annual fund raising is nothing to new to Don. He also served as the Director of Public Relations for the Oklahoma Osteopathic Medical School where he directed a staff of 14 including an illustrator, designer, darkroom, two writers and assistants.

In addition, Don is a trained researcher and has been in the research business most of his life as a writer, professor, trainer and salesman. Don received his formal research training as a graduate student and went on to perfect that talent in the newspaper industry and as a marketeer.